More than 100 Million roses are typically sold for Valentine's Day, which falls in the middle of winter. Growers in Ecuador and Colombia work very hard after their Christmas cuttings to produce a crop for Valentine's Day. Just one long stem rose means sacrificing many, many other blooms. Plus labor forces grow exponentially at every level of the supply chain. Heating costs, transportation costs and even storage for all those roses contribute to the proportionate cost of flowers at Valentines. Be kind, enjoy the beauty!